Google have announced a change in image through a cheeky animation on the Google search page. Gone are the days of serif and typewriter font, and letters that aren’t crooked. Google have explained their rationale behind the new look, something about integrating devices and identity of magic. Now is the time for multi coloured “G”s and life affirming colours. All hail our playful overlords.
Some outraged members of the public have had strong reactions to this change, complaining that “the Google” should stick with its traditional typography and that the slow creep of technology would soon see the demise of all mankind.
Other people claim that the Illuminati have finally come to the forefront and presented their demonic symbology to the world, and soon they would be inserting the devil’s mark into people’s foreheads. These comments are usually accompanied by highly distressing claims of the rapture being at hand and offers for salvation which reporters at The Incidentally have largely and politely declined.
Most people have continued using Google for online shopping, news, recipes, music, dictionary searches, movie reviews, food research, “entertainment”, maps, calendars, currency conversion rates, email, IT support and troubleshooting, piracy and the general improvement of their lives without really noticing the change.